Join the
Wafflez N Creamz
family
— a restaurant that’s not just about amazing food, but is also fostering Black entrepreneurship and building community.
Why Wafflez
N Creamz?
At Wafflez N Creamz, we offer more than just a business opportunity. We offer a partnership rooted in culture, community and success. After more than 12 years in the restaurant industry, here’s what sets us apart:
Black-Owned Excellence: Join a brand that celebrates and promotes Black culture and entrepreneurship.
Signature Waffle Creations: Delight customers with our unique waffles and innovative flavors.
Community Engagement: Be part of initiatives that give back and strengthen the next generation.
Comprehensive Support: Benefit from extensive training, marketing assistance and operational guidance.
The Franchise Opportunity
$85 Billion Waffle Industry Market Size
80% of franchises are local or regional brands.
Initial investment:
- $350,000
TRAINING & SUPPORT:
- Comprehensive Training:
In-depth training on operations,
management and customer service.
- Ongoing Training:
Continuous learning opportunities to keep you ahead of industry trends. - Marketing Assistance
- Operational Support
Expected Returns:
- Profit Projections
- ROI grounded in forward-looking performance models
- Opportunities: Potential for regional expansion through multi-unit ownership, with a required minimum of 2–3 units per franchisee
FREQUENTLY ASKED QUESTIONS
Qualifications
What qualifications are required to be a franchisee?
Candidates should share our passion for culture and community, demonstrate leadership qualities, and have the financial ability to support the required investment. Prior business or restaurant experience is beneficial but not required. We provide extensive training and ongoing support to set every franchisee up for success.
Financial Considerations
What is the initial investment required to open a franchise?
The investment to open a Wafflez N Creamz franchise is approximately $250,000.
What does the investment include, and are there ongoing fees?
Approximately $350,000 covers franchise fees, franchisee, training, and location setup. Franchisees also pay ongoing fees such as royalties and contributions to the marketing fund, which fuel brand growth and advertising campaigns.
Is financing available for franchisees?
Yes. We provide guidance to help explore funding options with third-party lenders.
What is the expected return on investment (ROI)?
ROI is based on future performance models, profit projections, and growth potential, with opportunities for regional expansion through a required minimum of 2–3 units per franchisee.
Training and Support
What kind of training will I receive?
Franchisees receive comprehensive onboarding covering operations, management, and customer service.
Will there be ongoing support after opening?
Yes. Beyond training, we provide continuous support including marketing assistance, operational guidance, and performance reviews.
Do you assist with site selection and restaurant setup?
Yes. We assist with demographic analysis, lease negotiations, and design support to ensure each location is positioned for success.
Marketing and Advertising
What marketing support will I receive?
Franchisees benefit from professional marketing campaigns, digital strategies, social media content, and branded materials that strengthen brand presence.
Do I have to contribute to a marketing fund?
Yes. Contributions maintain national and regional campaigns consistently.
Can I run my own local promotions?
Yes, with corporate approval. Franchisees have flexibility to engage with their local community while staying aligned with brand standards.
Legal and Contractual Matters
What does the franchise agreement entail?
It outlines the rights and responsibilities of both parties, covering operations, brand standards, and fee structures.
How long is the term of the franchise agreement?
The standard term is 10 years, with renewal options at the end of the term.
Can I sell my franchise in the future?
Yes. Transfers are permitted if they meet corporate approval.
By joining Wafflez N Creamz, franchisees invest in a growing movement within an $85 billion industry, where 123 million Americans consume waffles annually and 80% of franchises are local or regional brands. More importantly, they partner with a brand blending entrepreneurship, culture, and community to create lasting success.